Brand Touchpoints model

Title: Brand Touchpoints model
Description: The diagram is a visual representation of various brand touchpoints. It emphasizes the numerous channels through which a brand can interact with customers and stakeholders.
Designer: Alina Wheeler
Date: 2003
Source: https://na04.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=29336184460004101&institutionId=4101&customerId=4100
Bibliographic Citation: Wheeler, Alina. (2012). Designing brand identity : an essential guide for the whole branding team (Fourth edition.). John Wiley and Sons, Incorporated.