Brand Touchpoints model
Item
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Title
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Brand Touchpoints model
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Description
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The diagram is a visual representation of various brand touchpoints. It emphasizes the numerous channels through which a brand can interact with customers and stakeholders.
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Designer
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Alina Wheeler
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Date
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2003
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Source
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https://na04.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=29336184460004101&institutionId=4101&customerId=4100
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Bibliographic Citation
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Wheeler, Alina. (2012). Designing brand identity : an essential guide for the whole branding team (Fourth edition.). John Wiley and Sons, Incorporated.
