Title

Design ROI Framework

Description

The diagram provided is a three-dimensional model that represents the different benefits of design in a business context, segmented by the focus of design and the level of strategy. The vertical axis is labeled "Benefits of Design" and is divided into three levels: Strategic, Tactical, and Operative. These represent the depth of the impact design can have on a business, from high-level strategy to day-to-day operations. The horizontal front-facing side of the cube is labeled "Focus of Design," divided into four quadrants: Product, Brand, Service, and Space. This categorization suggests that design can influence various aspects of a business, from the design of products and services to brand identity and the physical or digital spaces where interactions occur. The depth of the cube, depicted on the right side of the image, is labeled "Cash-Flow Effects," and is broken down into outcomes such as "Faster Cash Flow," "Greater Cash Flow," "Less Costs," and "Accumulation of Capital." These outcomes illustrate the financial impact that good design can have on a business, suggesting that investment in design can lead to increased efficiency, better cash flow management, cost savings, and overall capital growth.

Designer

David Airey

Date

29 October 2013

Source

Measuring design’s return on investment

https://www.davidairey.com/design-return-on-investment

Bibliographic Citation

David Airey. (2017, September 28). Measuring design’s return on investment: David Airey: Graphic designer. https://www.davidairey.com/design-return-on-investment

is composed of

English Rhombus